We were able to use the internet effectively in the research of our video. It enabled us to research similar genre of videos and the video by Pink for our chosen song. We looked at in particular the song by Tine Tempah and Eric Turner – Written in the stars.
We were able to research the types of shots that are regularly used in music videos especially those in pop / rock music videos which is the genre of our chosen song and see why they were affective in attracting their target audience. We were able to use our research to produce a unique video that was different to the original yet still reflects the song lyrics and the artists unique style.
We were able to research possible locations via the internet using the Google map. We used it to plan where we were going to shoot it and enabled us to plan in advance which camera shots we were going to use and what scenes we were going to film. As initially did all the planning for the first song choice Professor Green – Just be good to green we ere fortunate to find that we were still able to use some of the same locations for the new song choice Pink – Just like a pill. Planning ahead was also beneficial as it kept u from falling behind even further when we changed the song choice shortly after filming for the first song.
To make the video look similar to real music video’s we used various editing tools on Final Cut Pro, such as transitions to make the video look more interesting and flow continuously through so there weren’t any obvious gaps. We filmed in the media editing suite where were able to switch from three different cameras to get different shots from different angles. We filmed this in front of a green screen where we added pictures of graffiti art in the background which we also got from the internet to create a unique image. The green screen’s we used enabled us to create different scenes such as the performance elements within the music video, these we very eye catching and attractive grabbing the audiences attention with the bright vibrant colours which contrasted nicely with the more subtle argument scenes between the two performers.
We were able to use the editing software Final Cut Pro to get screen grabs of our music video. This allowed us to give a visual example which helped to emphasize and explain points made during the evaluation stage. The screen grabs enabled us to refer back to specific parts of the video and expand fully on what we were trying to do and the effect we wanted. They also let us show why we used specific shots and why they were effective in our video. Reviews which we got our audience feed back from. We also used Final Cut Pro to make a short video of some of the interviews we had taken from our target audience. This was very helpful as it allowed us to look back over and evaluate the audiences feed back on our video. Which lead us to expanding on what we could have done to improve our music video, reflect on mistakes made during filming and editing as well as review positive comments which came up during the interview stage.
We did a director’s commentary over our music video by recording the groups thoughts, ideas and opinions on the finished music video, by speaking over the music video and deleting the music on it to show what the group as a whole thought of our video and why we chose to create it the way we did.
Overall we tried to use the wide range of technology available to our advantage as we were able to use it to plan, research, create, edit and give demonstrations of how we made the music video which was extremely helpful.
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