What Have You Learned From Your Audience Feedback?

Overall Impression

When we asked a group of to watch our video and give us any feedback, the over all response was relatively positive and everyone liked the music video to some degree. There were many mixed reviews on particular areas of the music video from both groups interviewed.

Below, we have some filmed responses from people representing our target audience. They were asked what they liked and disliked about the music video and this is what we found.

Positive Points

There were comments on the green screen shots with the graffiti wall background which were very positive. They were particular comments on it looked quite realistic and the fact that it stands out was liked by our target audience.

Our target audience also liked the narrative behind the music video and felt it was appropriate for the song lyrics. We are please with this comment as when planning the music video we decided to have an amplification narrative which we now feel has worked well judging from the feedback received.

One comment in particular was on the effects used throughout the music video. We used very simplistic effects which weren’t too outlandish, for example the slight orange on the flash back scenes to separate them from the present were effective. Also one audience member particularly liked the shot with the male performer. We changed the brightness and contrast on the shot so only his face was visible and he was fading into the clouds. This would support our assumption that more subtle effects were more effective and our audience seemed to respond well to this.

We received feedback on the music video looking like a video they would assume the artist “Pink” would have for one of her songs. We are very pleased to hear such positive feedback as we wanted the video to reflect styles of the artist and fit in with the song.

Areas of improvement

There was one comment on the two shots in the music video which an audience member felt was to full on. They commented on it being rather confusing especially in the argument scene. We tried to eliminate any confusion whilst filming the music video as we wanted the audience to establish that the video was about a break up and the extra male performer was the “ex- boyfriend”, perhaps we should have made this more obvious from the start by maybe introducing the character in a simpler way. It was also made more confusing as there was a two shot with a lot of fast movement in short a scene which may have made it hard to see what was going on. We could have done this scene differently by filming the arguments from point of view shots with only one performer in the shot at any one time.

There was also a comment on their being too many running scenes. This may have made the music video seem very repetitive. This may have made the music video seem slightly boring in certain parts of it, which was definitely not the desired effect we wanted the music video to have on the audience. We could improve this area by adding in new and different shots in more locations which could have made the video seem more interesting, or expanded on the narrative.

One audience member advised us to cut more specifically on the beat of the music we could have done this by maybe making sure to cut only on prominent drum beats. This could ensure a smoother cutting between shots as well as making it seem more dramatic and interesting for the viewers, as one audience member felt there were a few slightly irregular cuts between some shots.

Analysis of technical areas

Camerawork

Feedback on the different camera angles especially on the close – up shots of the feet running down the stairs scene were noted as positives by the audience. They feel the mixture of shots such as close ups, mid - shots and long – shots as well as high angle shots all worked well together.

We tried to work in a variety of different shots and are happy to see that this was noticed by the audience.

Mise en scene

There were comments made on the continuity within the music video being rather good as the performer wore different costumes in each different locations. We tried to keep a casual yet rock chick look; keeping costumes generally black for example black skinny jeans which are associated with the “rock” style of clothing.

There were comments on the scene where the performer is singing down the mobile phone. One performer picked up on the narrative story line and linked the phone call being to the male performer within the music video.

Editing

The audience gave positive feedback on other aspects of the music video like the “P!nk” title. They commented on it being a property of a real music video, which in essence was what we were trying to achieve and also felt it was quite effective.

One aspect of the video we initially struggled with whilst editing our music video was the lip syncing. This came through the audience feedback as there were many different opinions from the audience as some felt the lip sinc was rather acculturate, however as you can see from the videoed interviews one person felt the lip sinc was a little off. We tried to get the lip sinc as accurate as possible however we think the problem occurred during filming some scenes where the performer was a little slow whilst singing particular parts of the song.

There were particular comments on the smooth cutting of the music video. Whilst editing we tried to make the music video have relatively fast cutting especially when the song speeded up during the chorus. We did this by using short scenes and used lots of them in a short period of time in the music video. We are happy that this looked smooth to our audience as we used effects before and after some scenes to give it a smooth finish.